Value proposition and new product development
Experts in getting the insights you need about the customers you want so that you can create compelling products and propositions
Our value proposition and new product development services:
- Identifying opportunities from technological change (eg Internet of Things and Smart Service)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
- Building business models including pricing strategies
- Using behavioural economics to support customer decision making
We go beyond data, to actively support our clients with our own proposition development methodologies that give them a range of options for new products and services, test these ideas with real customers, and then monitor success and customer satisfaction.
We believe that the best customer propositions are those rooted deep in customer insight; and the best insight comes from the best quality data. We generate that data for our clients so they can get new business ideas to market that meet real customer needs.
New product development research
Using the latest techniques, such as neuroscience and behavioural economics, we structure research that delivers the right data-driven insights at the right stage in the proposition development cycle. We don’t just use primary research; we supplement our own work with a range of third party datasets so that our clients get the full picture.