Content marketing

Content marketing

Content Marketing Case Study: Optal and Mastercard Client Issue Optal in one of the fastest growing businesses in the UK with a highly successful and innovative B2B payment technology which uses virtual account numbers (VANS). They wanted to identify new sectors to...
Pricing research

Pricing research

Pricing Research Case Study: Large global payment processor Client Issue New interchange rates regulation resulted in price changes, impacting our client’s customer base across a range of sectors. While market share was maintained the client wanted to understand...
Determining the future of payments in retail

Determining the future of payments in retail

Determining the future of payments in retail Case Study: Miura Client Issue Miura Systems the Mobile Payment Specialist, one of the UK’s fastest growing companies, wanted thought leadership to drive its content marketing in the retail sector. By identifying insights...
Consumers, Payments and the Future

Consumers, Payments and the Future

Consumers, Payments and the Future Case Study: WorldPay Client IssueWorldPay wanted to understand which future payment methods will be used by UK consumers for in-store/online/mobile. The explosion in payment options is creating uncertainty among retailers who work...