New build home demand
Case Study: Network Homes
Network Homes was looking to increase new build sales to drive up revenues for their social enterprise activities. It needed to understand how buyers, with varying interests in property features and different locations, were attracted to buy new homes and what were their expectations of social enterprise brands including Network Homes.
Davies Hickman Partners designed a multi-stage research project to meet the project objectives. First, we organised filmed focus groups where participants discussed new build requirements, rating different product components using visual and video stimulus. This output was used to shape a quantitative study with 500 new build buyers looking to purchase in London. The results were used to develop a segmentation of buyers with product, branding and marketing recommendations.
The results were used by Network Homes to develop and drive their outright sales strategy.