Customer Contact Needs – Generation Y and Z

Customer Research Case Study: Cisco

The future of contact centres

Customer research - Cisco

Client Objectives

  • Cisco ran a B2B marketing campaign to generate sales leads with prospective clients
  • A key area of interest was the emerging cohort of Generation Y and Generation Z consumers

Thought Leadership Solution

  • Davies Hickman completed qualitative customer research with consumers, based on third party research sources and our industry expertise.
  • Compelling video clips of Gen Y consumers increased the impact of the research
  • We worked with Cisco to create 7 insights for the future of contact centres globally

Benefits to Cisco

  • The roadshow was successful in attracting a good array of prospective clients and generating sales leads
  • The material has been presented on many occasions