Our blog

• Using research to steer through these uncertain times
• Why are we witnessing the ‘averagisation’ of customer service?
• Strategies for researching CX opportunities in 2019
• Why great thought leaders are great and PR-aped opinion leadership is not
• After 7 years, how is the Internet of Things changing customer experience?
• Algorithms and Big Data: Are they enough to make good business decisions?
• How can housing associations best use Smart home technology?
• Getting the most out of market research for Voice of the Customer programmes
• 6 steps – how thought leadership can energise B2B content marketing
• Customers’ complaints – when there’s an IT fiasco