Innovation

Case Study: Sabio & Avaya

Sabio Avaya

Sabio wanted to understand what the public think about ID, customer-not-present (CNP) payments and data security, and whether customers are changing how they interact with businesses and government

Solution

  • A comprehensive review of security of card payments and fraud in contact centres in the public domain including the Payments Council, European Merchants Risk Council, Financial Services Club and others
  • A nationally representative survey of consumers in Great Britain
  • Analysis of this research including statistical significance testing, clustering and segmentation development

Outcome

Sabio is using the results to drive its marketing to contact centres. The research was used as follows:

  • PR resulting in 50-plus press articles in national and sector press (The Independent on Sunday, Independent Online, the Financial Times, The Daily Mail, Finextra, Computer Business Review, Retail Technology and more)
  • Major client events: eg, Tower of London with prospects
  • Content marketing: Infographics, Blogs, Tweets, etc