Brand market research

Contact Analysis Case Study: GL Noble Denton

Brand market research - GL Noble Denton

Client Issue

  • Understand customers’ future demand globally
  • Explore Contact Analysis
  • Explore what the implications are for GL Noble Denton and how best to improve customer satisfaction, communication efficiencies and prepare the Consultants for the future

Solution

  • Analysing existing data including customer satisfaction, contact quality, brand image and forecasting product and service demand
  • Telephone interviews to identify and map multichannel contact and preferences
  • Compare performance of GL Noble Denton with other competing organisations, understanding constraints

Outcome

  • Assessing resources and processes for customer service improvements
  • Understand geographies, customer segmentation and value