Enabling you to innovate and change the way customers pay
Payments market research
Payments is one of the fastest changing markets globally. Whether its Bitcoin, Apple Pay, Contactless, transfers, in App, social media purchases, MPOS, VANS and more, Davies Hickman has been boosting the success of well-known brands by researching and tracking payment trends for over 10 years.
We use a combination of industry data, market research and behavioural science analysis to understand how customers decide to pay. Then we work closely with our clients to shape the product and pricing offers they make to their B2B clients.
Our recent projects have included the following:
- Exploring the popularity of pricing models
- Understanding how to drive contactless payments uptake with late majority consumers
- Measuring the performance of payments sales teams
- Quantifying the cost of outdated B2B payments processes
- Analysing the favoured global payments choices of SMEs
The work we undertake in payments is for internal strategy and planning as well as external communication to build B2B marketing impact.
“Davies Hickman proposed a market research methodology for us in the UK which we have subsequently expanded to international reach in support of our business growth strategy. Their knowledge and experience has provided us with consultancy support beyond what was expected from the original market research brief, in terms of market insights, content and their professional supportiveness to our growing business.”