Housing Association Market Research

The customer, first and always

Market Research for Housing Associations

These are challenging times in the UK housing market. Housing is high up the list of the political priorities, but the post Covid-19 economy is complex. Major changes in planning and investment are afoot.

The demand for houses and flats is forcing housing associations and property developers to stop and think about their customers. We work with in-house commercial, marketing, development and insight teams to understand the needs and aspirations of UK and global purchasers and renters of new build housing. Ensuring housing associations meet the needs of their tenants is also a key focus.

Using the latest digital research, behavioural economics and dashboard visualisation techniques we help property developers create spaces and offers that consumers want to live in.

Their work gave real insight into the gaps in our marketing process which meant more sales

Commercial Director, Peabody

Data, insights and strategic decisions for housing associations

Improving sales, staircasing and rental income

We can help maximise your revenues, in good and bad economic times

  • Understanding your brand strengths and how it compares to your competitors
  • Developing new build products that exceed buyers’ renters’ expectations
  • Using the drivers of successful staircasing
  • Designing the best customer journey for sales
  • Optimising pre-build bid commitments

Our research, data and customer knowledge base gives you the tools for surplus.

New revenue sources and planning for the future

Secure a successful future using superior data, insights and ideas

  • Building strategy with confidence
  • Understanding how changing demographics impact surplus
  • Increasing revenues from core and  non-core sources
  • Harnessing Smart Home and Proptech innovations
  • Winning regeneration bids on superior insight
  • Meeting the next generation of buyers’ needs
  • Meeting the next generation of renters’ needs

We use a range of research, data analytics and strategy development tools to achieve these objectives.

Better service and customer experience

We drive improvements in customer service and experience

  • Increasing CSAT, NPS and decreasing Customer Effort scores and complaints
  • Understanding the drivers of employee engagement and customer experience
  • Using measures and customer focused culture to grow market share
  • Building an easier customer journey that elevates your brand
  • Innovating customer service strategies based on benchmarked data

We use our own database of leading customer service strategies to drive your customer service.

For a free, no obligation one hour consultation email us at enquiries@davieshickman.com

You can see some of our Housing Market Research case studies and clients below:

The customer journey analysis was vital in identifying the ‘oh-no’ moments in our process and the quick fixes possible

Director, UK Government Agency

Davies Hickman’s research was vital in proving the business case for new builds. It gave the Board more confidence to launch

Research Manager, Network Housing