Financial services market research

Data-driven decisions

The past few years have not been kind to financial services. The banking crisis was followed by the PPI disaster and a significant increase in regulation. More recently, the ending of the compulsion to buy annuities on retirement is disrupting the life and pensions industry. Yet personal financial services products are vital to the health of the UK and its consumers.

Financial services market research

Brands that have prospered through the turmoil have one thing in common: they understand their customers better than their competitors. This doesn’t happen without access to the right data needed to build the right new propositions that meet consumers’ changing needs.

You can see some of our Financial Services Research case studies and clients below:

Great data and perspectives, this has really helped us think through our channel strategy

Digital Director, Insurance Company