Financial services market research

Data-driven decisions

The past few years have been challenging to financial services. Brexit, the banking crisis, the PPI disaster, changing regulation in the life and pensions industry have all required focus. Yet digital technologies, including Fintech and Insuretech, have the potential to be just as disrupting.

Our clients benefit from our innovative customer research and data analysis tools to drive successful business decisions in business strategy, marketing, sales, customer service and HR functions, including:

  • Understanding customer behaviours to develop Fintech and Insuretech innovations
  • Developing digital channel strategies to improve sales and service CX
  • Operationalising customer insight to improve CX across all channels

Great data and perspectives, this has really helped us think through our channel strategy

Digital Director, Insurance Company

Financial services market research

Brands that have prospered through the turmoil have one thing in common: they understand their customers better than their competitors. This doesn’t happen without access to the right data needed to build the right new propositions that meet consumers’ changing needs.

You can see some of our Financial Services Research case studies and clients below: