B2B Technology Market Research
Experts in getting the data & insight you need about the customers you want
No markets move faster than technology and telecoms. Today’s cutting-edge solution is tomorrow’s commodity as competitors and regulators drive down prices and profit margins.
Every company knows that superior customer understanding is the key to sustainable competitive advantage. But the best B2B technology companies know that they need to understand their customers’ customer just as well.
Using a range of techniques, we help B2B technology leaders such as BT, Cisco and Avaya understand the consumer trends that impact on how their customers buy technology products and services, including UC.
We work closely with our clients’ marketing teams to present our research in sales-friendly chunks, such as white papers, infographics or slide decks. We also work directly with B2B sales teams to present our findings to their contacts.