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Getting the most out of market research for Voice of the Customer programmes

Getting the most out of market research for Voice of the Customer programmes

by Jo Davies | 29 May, 2018 | Customer experience, Our blog, Voice of the Customer (VoC)

It is early summer 2018, organisations have more and more opportunities to adopt increasingly sophisticated ways to understand their customers whether its AI from language processing (such as chatbot feedback and text analytics) to data analytics (such as business...
Personal finance dashboards: What could be better?

Personal finance dashboards: What could be better?

by Marcus Hickman | 22 Mar, 2018 | Customer experience, Our blog, Voice of the Customer (VoC)

How should financial providers design online sites and Apps to best inform and educate their customers about their personal finances? The growing use of personal finance dashboards to visualise data and the launch of Open Banking in 2018 could be the catalysts to...
Customer Experience and Consumer Insights drive standards

Customer Experience and Consumer Insights drive standards

by Jo Davies | 16 Nov, 2015 | Our blog, Voice of the Customer (VoC)

Most people would agree personal experiences are a great way to learn, de facto. For me, when working with BSI (British Standards Institution) to develop new customer experience standards, the combination of personal experience and referencing consumer data is...

Getting the most out of VoC programmes: what do key trends tell us?

by Jo Davies | 23 Mar, 2015 | Our blog, Voice of the Customer (VoC)

We are all experts on customer experience now. Or are we? At Davies Hickman, we believe that using the right data, the latest digital research techniques and visualisation tools is the best basis for sound decision-making on customer-related issues. We advise our...

Our blog

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