by Davies Hickman | 2 Aug, 2021 | Our blog
As Artificial Intelligence (AI) rapidly develops, the value of AI technologies, specifically natural language processing (NLP), in improving customer experience (CX) has attracted businesses’ attention. Through Smart Speakers consumers now have some trust in these...
by Davies Hickman | 15 Jul, 2021 | Our blog
It is evident that the Covid-19 pandemic and the rise of fintechs have increased the number of traditional banks shifting towards digitalisation. As mobile banking apps become more popular, Davies Hickman has researched 20 mobile banking apps, including fintech and...
by Jo Davies | 18 Feb, 2021 | Our blog
How Google Search reflects the change in consumer priorities during the Covid restrictionsCovid has not only precipitated a revolutionary change in day-to-day living, it’s also demolished traditional working practices. While consumers’ adaptations to this new lockdown...
by Jo Davies | 23 Sep, 2020 | Our blog
Thought leaders are the informed opinion leaders and go-to people in their field of expertise, inspiring others with innovative ideas. Brand thought leadership is the informed opinions of an enterprise. The enterprise will have the ability to scale their vision to...
by Marcus Hickman | 25 Jun, 2020 | Our blog
Chris White and Marcus Hickman The mental availability of B2B brands in buyers’ minds is critical to drive business growth. Understanding how your B2B brand relates to the needs and context of buyers compared to your competitors is vital and enables you to...
by Marcus Hickman | 21 May, 2020 | Our blog
For ten years we’ve been researching and tracking office workers’ use of video conferencing and chat. Now it has become synonymous with the new working from home (WFH) practices that Covid-19 has forced many to adopt. Editorials have been written in praise of video,...
