Our blog
Why great thought leaders are great and PR-aped opinion leadership is not
Bill Gates commented that Hans Rosling’s book Factfulness: Ten Reason We’re Wrong About the World – And Why Things are Better Than You Think "is one of the most important books I’ve ever read”. He describes this brilliant book as an “indispensable guide to thinking...
After 7 years, how is the Internet of Things changing customer experience?
How is the Internet of Things changing customer experience?
Algorithms and Big Data: Are they enough to make good business decisions?
Informally, an algorithm is a set of instructions that transforms inputs into outputs. However without us noticing, and combined with big data, they have taken over modern life. From airport runways, to personalised advertising to even replicating the voice of Donald...
How can housing associations best use Smart home technology?
Smart home technology is a whole range of products that are changing the way we interact with our home and enable us to control factors like heating and lighting to even the functioning of doors. Coupled with the Internet of Things it includes sensors to monitor...
Getting the most out of market research for Voice of the Customer programmes
It is early summer 2018, organisations have more and more opportunities to adopt increasingly sophisticated ways to understand their customers whether its AI from language processing (such as chatbot feedback and text analytics) to data analytics (such as business...
6 steps – how thought leadership can energise B2B content marketing
We define thought leadership as research that has original insights which challenge industry thinking. Thought leadership is a catalyst to new strategies and whilst it benefits from the rise of content marketing it is also being challenged by it. The distinction...
Customers’ complaints – when there’s an IT fiasco
There have been days of disruption to TSB’s services after a planned migration to a new IT system went wrong. The new system was unable to handle the volume of users, and many customers were unable to check their accounts or monitor payments. The incident follows...
What the latest Contact Centre Standard BS EN ISO 18295 tells you
Customer contact centres (CCCs) have an important role in the interaction between organizations and their customers. They vary in their levels of service quality and consumer protection, and work to many different levels of efficiency. BS EN ISO 18295-1 Customer...
The central role of market research in proposition development
Market research is crucial for the success of developing new propositions. Findings from market research can drive proposition development at several stages of the process. At the earliest stage, research findings can be used to design the product or service...
Why market research is essential for understanding customers
The airline steward requested all phones should be switched off. It was this routine request, heard many times before, that alerted my travelling colleague to a problem. Suddenly, he had the unpleasant realisation he’d left his iPhone X in a duty-free shop back in the...
Is it time for outsourcers to reveal their statistics?
Most industry sectors have digital disruption at the top of their agendas. Whilst the outsourcing industry has much to offer in terms of Digital services it currently has other priorities. “In the wake of the collapse of the contractor Carillion, it is time to put an...
Personal finance dashboards: What could be better?
How should financial providers design online sites and Apps to best inform and educate their customers about their personal finances? The growing use of personal finance dashboards to visualise data and the launch of Open Banking in 2018 could be the catalysts to...
How can online reviews become more useful to consumers and business?
Online consumer reviews are becoming more popular. In the past, products with high sales would have had only a handful of reviews, but today, there are often huge numbers. What’s more, online reviews are now more likely to be representative of buyers’ overall...
Movers, Shakers and Household Sensors – all part of the PropTech innovation
Quoted in the Estates Gazette, Brandon Weber, CPO & Co-Founder, VTS says “I think the assumption that property never adopts new technology is false. The real reason? No one has delivered innovative, high-on-return-investment technology for the sector in decades....
Facebook: a new start for business to consumer messaging?
Facebook: a new start for business to consumer messaging? By Tom Castle It is over a year since Mark Zuckerberg was quoted in the media about the usage of Facebook Messenger "We think you should message a business just the way you would message a friend". With over...
Has the bot got natural chat?
By Tom Castle. The chatbot industry is growing. Chatbots are computer programmes that hold conversations with humans via either voice or text using artificial intelligence. The number of these ‘bots’ is growing at an increasing rate with bigger companies such as Apple...
New technology showcase designed to improve banking and insurance customer experience
BT has just re-launched its showcase for the banking and insurance industry to bring to organisations the latest digital innovations. The new showcase combines with others at BT’s Adastral Park to show retail, home and public sector experiences. Seeing tomorrow’s...
New homes for today’s consumers: It’s not just about maximising the number of new starts
The UK’s housing strategy needs to be about much more than the number of new home starts. The recently published white paper Fixing our broken housing market contains a long list of potential policies, actions and interventions for the future, mostly focused on...
mPOS: shoppers think more retailers should follow Apple’s lead
Shoppers love the Apple store payment experience. The want more retailers to join the mPOS (mobile point of sale) revolution to speed up and improve the customer experience, according to research we completed for Miura Systems* using our content marketing process....
Customer service people are making the difference
The Institute of Customer Service’s latest UK Customer Satisfaction Index (UKCSI) shows that retail assistants, call centre agents, service engineers and other frontline people make the real difference when it comes to delivering great customer service. The...