Market research in business – social media

Market research in business – social media

We are constantly reminded that we live in a networked world with the twenty-first century being hailed as the Networked Age. However, in The Square and the Tower Niall Ferguson argues that social networks are nothing new. He characterises the network outsider as...
Using research to steer through these uncertain times

Using research to steer through these uncertain times

As the UK draws ever closer to the 29 March deadline for Brexit, businesses are clearly concerned about strategic decisions and how to maximise future revenues in these highly uncertain times. Organisations from all sectors are weighing up their strategic choices,...