by Marcus Hickman | 7 Feb, 2024 | Our blog
Chris White and Marcus HickmanMarketing science – especially as identified by industry authorities Byron Sharp and Jenny Romaniuk – shows that to really grow, a brand needs to be easier to access in consumer memory, in more buying situations, and for more consumers....
by takkall | 13 Feb, 2023
Consumer, employee and technology trends Enabling boards, teams and business executives to get to grips with the future and create strategies, products and marketing communications which shape success Our consumer, employee and technology trends services: Using data...
by Marcus Hickman | 25 Jun, 2020 | Our blog
Chris White and Marcus Hickman The mental availability of B2B brands in buyers’ minds is critical to drive business growth. Understanding how your B2B brand relates to the needs and context of buyers compared to your competitors is vital and enables you to...
by Marcus Hickman | 24 Oct, 2016 | Our blog
To boost growth in sales to Australia UK businesses need to understand what Australian consumers demand from them. An independent online poll of 1,000 Australian consumers was completed during the week commencing 17 October 2016 by Davies Hickman Partners, a global...
