DATA
We believe that data is the only sensible basis for decision-making. But data comes in many forms. We are experts in building, analysing, synthesizing and visualising customer research, wherever it comes from.
CUSTOMER INSIGHTS
We use the latest digital research techniques and data visualisation tools. We work with our clients’ marketing, sales and operations teams to ensure the right data is used at the right time to take the best business decisions.
DECISIONS
We have true understanding of consumers and their behaviours within financial services, housing, energy, technology, retail and telecoms. This allows us to match the right data to the right business problem.
Since 2007, we’ve helped more than 50 leading brands…
Launch new B2C products and services that excite customers
LEARN MOREInvest in the right B2C customer insights and innovative experiences
LEARN MOREBuild B2B brands and generate good quality sales leads
LEARN MORE
We work for three main groups of clients:
- B2C marketing, digital and operations directors responsible for customer insights and innovative experiences
- Marketing directors of B2B companies including technology and telecoms responsible for customer insights
- Directors of housing associations and property developers
OUR SERVICES
Customer and market insight
Understanding your customer and market demand (B2C & B2B)
- Exploring customers changing needs and the drivers of buying behaviours
- Creating customer segmentations to target sales and marketing
- Analysing and designing customer journeys
- Understanding brand perceptions
- Communicating insight through data visualisation and dashboards
Proposition and new product development
Growing your business revenues
- Identifying opportunities from technological change (eg Internet of Things and Smart Service)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
- Building business models including pricing strategies
- Using behavioural economics to support customer decision making
B2B content marketing support
Providing insight for B2B content marketing and lead generation
- Providing research and data to underpin content marketing
- Building your brand’s thought leadership reputation
- Creating compelling data visualisations – infographics, videos and dashboards
- Developing case studies, award entries and white papers
- Supporting social media communication strategies
Customer experience innovation
Managing and improving your customers’ experiences
- Increasing customer satisfaction, NPS or reducing customer effort
- Optimising customer experience measurement
- Innovating customers’ experiences and planning change
- Analysing complaints and undertaking root-cause diagnosis
- Managing customer facing employees’ ease (ESE)
- Deploying customer services standards
New – Data and customer insight packages to give your content marketing more power…
DHP MAINSTREAM
For companies who need to produce original thought leadership for blue-chip clients using original UK market research
DHP INNOVATOR
For companies who want fast turn-around high level research with consumers to support content marketing for clients
Our blog
The central role of market research in proposition development
Market research is crucial for the success of developing new propositions. Findings from market research can drive proposition development at several stages of the process. At the earliest stage, research findings can be used to design the product or service...
Why market research is essential for understanding customers
The airline steward requested all phones should be switched off. It was this routine request, heard many times before, that alerted my travelling colleague to a problem. Suddenly, he had the unpleasant realisation he’d left his iPhone X in a duty-free shop back in the...
Is it time for outsourcers to reveal their statistics?
Most industry sectors have digital disruption at the top of their agendas. Whilst the outsourcing industry has much to offer in terms of Digital services it currently has other priorities. “In the wake of the collapse of the contractor Carillion, it is time to put an...