DATA
CUSTOMER INSIGHTS
We use the latest digital research techniques and data visualisation tools. We work with our clients’ marketing, sales and operations teams to ensure the right data is used at the right time to take the best business decisions.
DECISIONS
We have true understanding of consumers and their behaviours within financial services, housing, energy, technology, retail and telecoms. This allows us to match the right data to the right business problem.
Davies Hickman, a market research company with a difference
Since 2007, we’ve helped more than 50 leading brands…
Launch new B2C products and services that excite customers
Invest in the right B2C customer insights and innovative experiences
Build B2B brands and generate good quality sales leads
We work for three main groups of clients:
- B2C marketing, digital and operations directors responsible for customer insights and innovative experiences
- Marketing directors of B2B companies including technology and telecoms responsible for customer insights
- Directors of housing associations and property developers
Customer insights and market analysis
- Exploring customers changing needs and the drivers of buying behaviours
- Creating customer segmentations to target sales and marketing
- Analysing and designing customer journeys
- Understanding brand perceptions
- Communicating insight through data visualisation and dashboards
Value proposition and new product development
- Identifying opportunities from technological change (eg Internet of Things and Smart Service)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
- Building business models including pricing strategies
- Using behavioural economics to support customer decision making
Thought leadership for B2B content marketing
- Providing research and data to underpin content marketing
- Building your brand’s thought leadership reputation
- Creating compelling data visualisations – infographics, videos and dashboards
- Developing case studies, award entries and white papers
- Supporting social media communication strategies
Customer experience management and innovation
- Increasing customer satisfaction, NPS or reducing customer effort
- Optimising customer experience measurement
- Innovating customers’ experiences and planning change
- Analysing complaints and undertaking root-cause diagnosis
- Managing customer facing employees’ ease (ESE)
- Deploying customer services standards
New – Data and customer insight packages to give your content marketing more power…
DHP MAINSTREAM
DHP INNOVATOR
Our blog
Why great thought leaders are great and PR-aped opinion leadership is not
Bill Gates commented that Hans Rosling’s book Factfulness: Ten Reason We’re Wrong About the World – And Why Things are Better Than You Think "is one of the most important books I’ve ever read”. He describes this brilliant book as an “indispensable guide to thinking...
After 7 years, how is the Internet of Things changing customer experience?
How is the Internet of Things changing customer experience?
Algorithms and Big Data: Are they enough to make good business decisions?
Informally, an algorithm is a set of instructions that transforms inputs into outputs. However without us noticing, and combined with big data, they have taken over modern life. From airport runways, to personalised advertising to even replicating the voice of Donald...