Customer
Research
Innovative market research is essential for the best business decisions. We use a combination of proven qualitative and quantitative methods, as well as new behavioural and digital research to source the best insights for our B2C and B2B clients.
DATA
ANALYsiS
Data comes in many forms. We are experts in applying analytical tools for building, synthesizing and visualising customer and market insight. Our passion is creating impactful recommendations that shape our clients’ business decisions and success.
BUSINESS
DECISIONS
Across technology and telecoms, financial services, housing and payments sectors, we enable our clients to make the best business decisions in product and proposition development, technology investment, CX innovation and B2B marketing communications.
CX
TRAINING
We equip our clients so they can respond to and meet their B2C and B2B customers’ needs. Our training programmes, for managers and their teams, use employee and customer analysis to build a vibrant customer-focused culture and business success.
Enabling business success for our clients using innovative market research, data analysis and training
Since 2007, we’ve helped many leading brands…
OUR SERVICES
Customer insights and market analysis
Understanding your customers and market demand (B2C & B2B)
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Exploring customers’ changing needs and the drivers of their buying behaviours
- Creating customer segmentations to target sales and marketing
- Analysing and designing customer journeys
- Understanding brand perceptions
- Communicating insight through data visualisation and dashboards
Value proposition and new product development
Growing your business revenues
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Identifying opportunities arising from technological change (eg Internet of Things and Smart Service)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
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Building business models with pricing strategies
- Using behavioural economics to support customer decision making
Thought leadership for B2B content marketing
Providing insight for B2B content marketing and lead generation
- Providing research and data to underpin content marketing
- Building your brand’s thought leadership reputation
- Creating compelling data visualisations – infographics, videos and dashboards
- Developing case studies, award entries and white papers
- Supporting social media communication strategies
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Conference presentations to industry audiences
Customer experience management and innovation
Managing and improving your customers’ experiences
- Increasing customer satisfaction, NPS or reducing customer effort
- Optimising customer experience measurement
- Innovating customers’ experiences and planning change
- Analysing complaints and undertaking root-cause diagnosis
- Managing customer facing employees’ ease (ESE)
- Deploying customer services standards
CX training for sales and service
Operationalising CX insight and strategy to maximise success
- Sales training in B2C and B2C to understand the customer context
- Using data and insights for training
- Facilitating CX programmes to drive improved customer satisfaction
- Delivering customer forums to enable assessments and improvements in customer journeys
- Assessing process driven interactions and personalising customer interactions
Emerging technology and digital transformation
Maximising your success with emerging technologies
- Testing consumer and business interest in emerging technology such as AI, robotics, smart home tech, augmented/virtual reality and smart service
- Developing successful applications, both tailored and ‘off the shelf’ for supply chain success
- Usability assessment of emerging technology
- Thought leadership regarding the impact of emerging technologies and digital transformation
- Strategies for business success using emerging technology
Our blog
What’s your view on taking loyalty penalties public?
It’s no secret that customers don’t trust organisations the way they used to. In customer research, we often see over-simplified questions about trust, yet questions about loyalty, particularly loyalty penalties, feature less often. Is this because businesses are too...
Recruiting and supporting Customer Service Managers, with no industry experience
Whilst it is increasingly recognised that frontline customer-facing employees are responsible for delivering an organisation’s strategy, the development programmes designed for frontline customer service management have often failed to deliver the improvements that...
Do consumers prefer text-activated or voice-activated chatbots?
When we talk about ‘chatbots’, we often conflate two different things: text-activated and voice-activated bots. It sounds trite to point out that they are, in fact, very different! Indeed, it’s rare to find a bot that can be activated by text and voice. So, given the...