We use the latest digital research techniques and data visualisation tools. We work with our clients’ marketing, sales and operations teams to ensure the right data is used at the right time to take the best business decisions.
We have true understanding of consumers and their behaviours within financial services, housing, energy, technology, retail and telecoms. This allows us to match the right data to the right business problem.
Davies Hickman, a market research company with a difference
Since 2007, we’ve helped more than 50 leading brands…
We work for three main groups of clients:
- B2C marketing, digital and operations directors responsible for customer insights and innovative experiences
- Marketing directors of B2B companies including technology and telecoms responsible for customer insights
- Directors of housing associations and property developers
- Exploring customers changing needs and the drivers of buying behaviours
- Creating customer segmentations to target sales and marketing
- Analysing and designing customer journeys
- Understanding brand perceptions
- Communicating insight through data visualisation and dashboards
- Identifying opportunities from technological change (eg Internet of Things and Smart Service)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
- Building business models including pricing strategies
- Using behavioural economics to support customer decision making
- Providing research and data to underpin content marketing
- Building your brand’s thought leadership reputation
- Creating compelling data visualisations – infographics, videos and dashboards
- Developing case studies, award entries and white papers
- Supporting social media communication strategies
- Increasing customer satisfaction, NPS or reducing customer effort
- Optimising customer experience measurement
- Innovating customers’ experiences and planning change
- Analysing complaints and undertaking root-cause diagnosis
- Managing customer facing employees’ ease (ESE)
- Deploying customer services standards
New – Data and customer insight packages to give your content marketing more power…
Smart home technology is a whole range of products that are changing the way we interact with our home and enable us to control factors like heating and lighting to even the functioning of doors. Coupled with the Internet of Things it includes sensors to monitor...
It is early summer 2018, organisations have more and more opportunities to adopt increasingly sophisticated ways to understand their customers whether its AI from language processing (such as chatbot feedback and text analytics) to data analytics (such as business...
We define thought leadership as research that has original insights which challenge industry thinking. Thought leadership is a catalyst to new strategies and whilst it benefits from the rise of content marketing it is also being challenged by it. The distinction...