Innovative market research and data analysis to make your business thrive

Davies Hickman are experts in building, analysing, synthesizing and visualising data, market research and customer insights

Davies Hickman Clients


Combining proven qualitative and quantitative methods, as well as new behavioural and digital research, we create business critical insights.


Applying analytical tools for building, synthesizing and visualising customer and market insight, we generate impactful recommendations.


Building insights, we evidence decisions in proposition development, technology investment, CX innovation and B2B marketing communications.


Using employee research and customer data analysis, we help train your employees to build a vibrant customer-focused culture.

Our services

Customer insights and market analysis

Understanding your customers and market demand (B2C & B2B)

  • Exploring buying behaviours
  • Creating customer segmentations to target sales and marketing
  • Analysing and designing customer journeys
  • Understanding brand perceptions
  • Building data visualisation and dashboards

Value proposition and new product development

Growing your business revenues

  • Identifying opportunities arising from technological change (eg AI Internet of Things)
  • Generating new product and service concepts
  • Providing evidence for new propositions through testing
  • Building business models with pricing strategies
  • Using behavioural economics to support customer decision making

Thought leadership for B2B content marketing

Insights for B2B content marketing and lead generation

  • Data and research to underpin content marketing
  • Thought leadership
  • Creating compelling data visualisations – infographics, videos and dashboards
  • Supporting social media communication strategies

Customer experience management and innovation

Managing and improving your customers’ experiences

  • Increasing customer satisfaction, NPS or reducing customer effort
  • Innovating customers’ journeys and using international standards
  • Improving employee experiences and engagement
  • Supporting innovation processes in customer experience

CX training for sales and service

Operationalising CX insight and strategy to maximise success

  • Sales and service training in B2C and B2B
  • Facilitating CX programmes to drive improved customer satisfaction
  • Delivering customer forums to enable improvements in customer journeys

Emerging technology and digital transformation

Maximising your success with emerging technologies

  • Testing consumer and business interest in emerging technology such as AI, robotics, AR/VR and smart service
  • Building usability of emerging technology
  • Thought leadership on emerging technologies and digital transformation

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How our team of researchers helps B2B technology brands to attract the attention of prospects with independent stats and insights about the changing landscape

Our blog

WFH – is video conferencing enough?

WFH – is video conferencing enough?

For ten years we’ve been researching and tracking office workers’ use of video conferencing and chat. Now it has become synonymous with the new working from home (WFH) practices that Covid-19 has forced many to adopt. Editorials have been written in praise of video, although doubts about its role remain for some. In the past, remote…

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Market research in business – social media

Market research in business – social media

We are constantly reminded that we live in a networked world with the twenty-first century being hailed as the Networked Age. However, in The Square and the Tower Niall Ferguson argues that social networks are nothing new. He characterises the network outsider as suspicious of a world controlled by powerful and exclusive networks…

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