Innovative market research and data analysis to make your business thrive

Davies Hickman are experts in building, analysing, synethesizing and visualising data, market research and customer insights

Davies Hickman clients

Customer
research

Combining proven qualitative and quantitative methods, as well as new behavioural and digital research, we create business critical insights.

Data
analysis

Applying analytical tools for building, synthesizing and visualising customer and market insight, we generate impactful recommendations.

Business
decisions

Building insights, we evidence decisions in proposition development, technology investment, CX innovation and B2B marketing communications.

CX
training

Using employee research and customer data analysis, we help train your employees to build a vibrant customer-focused culture.

Our services

Customer insights and market analysis

Understanding your customers and market demand (B2C & B2B)

  • Exploring buying behaviours
  • Creating customer segmentations to target sales and marketing
  • Analysing and designing customer journeys
  • Understanding brand perceptions
  • Building data visualisation and dashboards

Value proposition and new product development

Growing your business revenues

  • Identifying opportunities arising from technological change (eg AI Internet of Things)
  • Generating new product and service concepts
  • Providing evidence for new propositions through testing
  • Building business models with pricing strategies
  • Using behavioural economics to support customer decision making

Thought leadership for B2B content marketing

Insights for B2B content marketing and lead generation

  • Data and research to underpin content marketing
  • Thought leadership 
  • Creating compelling data visualisations – infographics, videos and dashboards
  • Supporting social media communication strategies

 

Customer experience management and innovation

Managing and improving your customers’ experiences

  • Increasing customer satisfaction, NPS or reducing customer effort
  • Innovating customers’ journeys and using international standards
  • Improving employee experiences and engagement
  • Supporting innovation processes in customer experience

CX training for sales and service

Operationalising CX insight and strategy to maximise success

  • Sales and service training in B2C and B2B
  • Facilitating CX programmes to drive improved customer satisfaction
  • Delivering customer forums to enable improvements in customer journeys

Emerging technology and digital transformation

Maximising your success with emerging technologies

  • Testing consumer and business interest in emerging technology such as AI, robotics, AR/VR and smart service
  • Building usability of emerging technology
  • Thought leadership on emerging technologies and digital transformation

Our blog

What’s your view on taking loyalty penalties public?

What’s your view on taking loyalty penalties public?

It’s no secret that customers don’t trust organisations the way they used to. In customer research, we often see over-simplified questions about trust, yet questions about loyalty, particularly loyalty penalties, feature less often. Is this because businesses are too...