“For us the project was fantastic!”
Head of Research
and Development
Product Innovation
Rent to Equity
Client Objectives
L&Q, one of the largest Housing Associations in the UK, wanted to understand tenants’ views on home ownership
Project Solution
- We completed depth telephone interviews and focus groups with tenants
- We used published sources to understand the wider market, including the impact of the economic crisis
Benefits to L&Q
- The research was used by the Directors of L&Q to understand the needs of their tenants
- The findings helped build the marketing offer and communication strategy for potential buyers
- The board also used Davies Hickman to prepare their social housing message for the political party conference season
