“The work has
been invaluable”

Marketing Director

Customer segmentation & marketing communications

Creating Value in the Debt Market

Client Objectives

  • The organisation is one of the UK’s leading debt solutions’ providers
  • They wanted to recruit new customers through a targeted marketing communications plan

Project Solution

  • Davies Hickman segmented their customer database and appended it with Experian and ONS OAC data
  • We used the segmentation to identify opportunities for marketing communications by customer type and location

Benefits to Insolvency Practitioner

  • The analysis has been used successfully to focus the marketing communications strategy and recruit new customers